Video Format

Guide about Video Format Parameters for Instagram Reels 2023

Do you want to publish a video clip on Instagram? You will need to adapt the material to the requirements of the social network. The file must be set to a certain format and orientation. The program for video processing Video Editor will allow you to adjust the duration, apply video effects, crop the picture and export the result in a suitable video format. Below we will tell you what parameters you should set for your Instagram video.

Video Formats for Instagram

The format, orientation and duration depend on the place where you plan to publish the material:

Post requirements.

Choose a clip with any orientation: horizontal or vertical. Horizontal clips are more familiar to subscribers, in which case the text will be shown in full. Also, the clip can be “square” – this is also a good option, since not only the video content is displayed in the feed, but also part of the caption and the like button.

The duration should not exceed one minute and the size of the document – more than 4 GB. Set the format to MP4 or MOV.

Story format.

Stories involve uploading vertical videos. They can’t be more than 15 seconds long, otherwise the material will be split into several storis. Also it must be converted to MP4 or MOV and its size must be reduced to 4 GB.

IGTV options

The service is designed to import large video files: vlogs, lessons, reviews, etc. They will be displayed in a special section, and a 15-second preview can be added to the main feed. In IGTV you can publish records from one minute to one hour in length (video clips of 15 minutes and more are uploaded on your computer). The file format must be strictly MP4, and the content size should not exceed 650 MB for a 10-minute clip and 3.6 GB for an hour-long one.

Video Format

Video sizes for Instagram

Want the file to display in the best way possible? Customize the content size, it depends on where you publish:

  • Post. The optimal aspect ratio is 1080 by 1080 pixels. You can also set the aspect ratio to 1.9:1 or 16:9 to get the right result. The frame rate should not exceed 30 fps.
  • Stories. Story size in Instagram should be at least 600 by 1067 pixels. Maximum aspect ratio: 1080 by 1920 pixels. If the vertical aspect ratio is not maintained, video content will not be displayed correctly.
  • IGTV. The minimum data resolution is 720p. Vertical video content aspect ratio is 9:16, horizontal – 16:9.

How to upload videos to Instagram

If you need to change the format and resolution of the material, then use the Video Editor application. If the file already meets all the above requirements, go straight to step 2.

STEP 1. Prepare your video in Video Editor

Download the editor from our site and run the installation. Then open the app and follow the instructions:

Import video data.

First, create a new project or use the built-in constructor if you want to quickly create a spectacular clip. In the second case, the order of your actions in the editor will be as follows:

  1. loading video files;
  2. setting the intro and the final splash screen;
  3. adding a melody from your collection or from your PC;
  4. selection of transitions;
  5. imposition of effects.

Next, the material will be loaded into the editor. You will be able to change each element and adjust the aspect ratio of the project.

Change the width and height

To publish to a social network, specify suitable parameters for the visual row: “Project” – “Project proportions”.

  1. 16:9 is fine for a horizontal post.
  2. For a square clip, set the width and height to 1080 by 1080 pixels.
  3. To create a still image, enter an aspect ratio of 1080 by 1920 pixels.

To make the video sequence appear without black bars, select it in the timeline and apply the Remove Black Bars tool. You can also change the display of the clip yourself by selecting the “Crop” action.

If necessary, continue editing: add captions, pictures over the track, trim unnecessary things.

If necessary, continue editing: add captions, pictures over the track, trim unnecessary things.

Export the result

Save the video by clicking the appropriate button below the player. You can choose to publish the result to the web. Specify the “Save for other services” action. In the list, hover your cursor over Instagram and select the resolution.

Step 2: Upload the result to the social network

The material is uploaded in the Instagram mobile app. To add a video, you need to register on the social network or log in to your account.

You can then post the video using various features:

To create a story, click on your avatar in the top bar. Click on the gallery icon and select a file.

To upload a video clip to your feed, use the plus sign at the bottom of the interface. Select one or more videos. Apply effects and adjust the lighting. Enter a caption and tag people and location.

How to post a long video to Instagram

You have two options on how to upload long videos to Instagram. Post up to 60 minutes of footage to IGTV, or break the video track up to 10 minutes into separate files and combine them into carousels. Each method will require you to process the video footage and prepare it for publication in video editing software.

Import to Instagram

When processing a long movie in Video Editor, you’ll need to make different proportions. After uploading the video, click “Project” and select the desired action. Set the aspect ratio of the vertical clip to 9:16, or the horizontal to 16:9.

Then save the video file. When exporting, specify a resolution of 1080p and a frame rate of at least 30.

You will publish in the same way as you did in the post. You will then be asked to publish the clip to IGTV.

Publish a long clip in a feed

Slice your material into several 60 second clips and publish them in the post carousel. Use the “Slice Video” tool in the start menu of the video editor. Import the document and specify the first 60-second segment using the sliders. Then create a new segment and continue slicing until the end of the video clip.

Convert the video data to MP4 format, define the resolution and quality.

Then post from your phone. In the gallery, select all the files and merge them into a carousel.

Now you know what resolution you need to set the video resolution for Instagram. It depends on where you upload it: to your feed, IGTV, or storis. To create a video, use the Video Editor. It will allow you to create an interesting video, apply effects and use the ready Instagram export profile. Download the program now!